In One at Keswick, a new neighbourhood, 32 striking townhomes located near the community’s entry way are quickly becoming a drawing card that’s turning a portion of the development into a southwest landmark.
The townhomes from Averton, part of an overall subdivision that will be home to more than 800 homes once it’s fully developed, set the tone for the community, said Katrina Rowe, general manager for Beaverbrook Communities, the developer behind One at Keswick.
“We love to see our builders put this much thought and energy into creating unique and eye-catching designs,” said Rowe. “It isn’t often that we see builders take a risk with something new and different and I think they nailed it.”
The row of townhomes incorporates vertical columns of colour and is based on a Molinari piece entitled Sérielle Bi-Bleu — a series of bands or strips of colour — that caught the eye of Averton president Paul Lanni and his brother Matthew, Averton’s executive vice-president and COO.
“We wanted to really depart from what is normal and stay away from cookie cutter stuff because I think the market has a lot of similar product everywhere so we wanted to take ownership of it,” said Paul. Ultimately, the painting became the basis for an interpretation that would transform the townhomes’ exterior while also paying homage to Molinari’s painting.
“From our perspective, we understand that it’s not for everybody,” said Paul. “Some people would rather stay in a more conventional lane, if you will, when it comes to their home choice. But we also feel that there’s a part of the population that has a thirst for this cutting-edge and leading-edge design so we feel we’ve really connected with our buyers because we’re offering something that is completely different.”
One at Keswick, on 160 acres, also includes single-family and multi-family offerings.
It’s patterned after Beaverbrook’s successful One at Windermere, which is mostly completed. Instead of starting a new community from scratch, Beaverbrook decided it made sense to continue with the style that includes Prairie Modern and contemporary modern homes.
“When we created One at Keswick, we wanted to build off the modern architecture that was so successful in One at Windermere,” said Rowe.
One at Keswick will include a 12-acre mixed-use commercial site. A Shell station is under construction, there will be 15,000 square feet of retail with construction set for the spring, with uses such as a daycare, dentist, and liquor store, and a yet-to-be announced anchor tenant for the corner of 170th Street and Hiller Road.
Original Article written by LAURA SERVERS, EDMONTON JOURNAL